Case studies

  • Productising an AI model for instant hiring matches

    The challenge

    The founder had developed a strong AI matching model, with early results demonstrating its potential to identify candidates who progress to interview. The opportunity was to turn that intelligence and vision into an intuitive, trustworthy product for both founders and candidates.

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  • Designing a connected AI learning experience

    The challenge

    The company supported users across a complex learning and development journey, but the experience was spread across disconnected platforms, content and tools. The opportunity was to bring these elements together and define how product, data and AI could create a more coherent user experience.

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  • Reframing churn to refocus the product roadmap

    The challenge

    Emerging retention patterns across a multi-vertical marketplace raised concerns about increasing user churn. Before investing in broad retention initiatives, the business needed to understand whether users were genuinely disengaging or simply following different, expected usage cycles - and where intervention would create the greatest value.

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  • Improving early traction for a SaaS marketplace

    The challenge

    The startup had launched an early-stage marketplace connecting users with maritime experiences. Discovery identified opportunities to strengthen adoption and engagement with the proposition. The challenge was to understand the needs, motivations and barriers of B2B and B2C users, and prioritise improvements while the product was in development.

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Testimonials

  • Kristiina Torkkel, Founder of Seilii

    Working with Katre really helped us pinpoint critical areas during the early stages of Seilii marketplace MVP launch. Her recommendations ensured users felt engaged from the very first interaction and clearly understood the value of the proposition, making it compelling to potential users. Her expertise boosted early engagement, driving sign-ups and listings on the marketplace. Katre’s ability to combine research, strategy, and content helped us succeed in the early-stage of our journey.

  • Nick Martin, Product Owner at Gumtree

    I worked with Katre on a key project at Gumtree, re-inventing our Posting UX for Web.

    Katre always asked the right questions and really helped me to navigate the balance between Generative and Evaluative and sometimes asking whether research was needed at all.

    I hope to work with her again and I highly recommend her approach and her results.

  • Megan Gunter, Founder of Sell Fast Sell Local

    Katre is a smart, experienced professional! With loads of expert knowledge and advice, I was able to feel more prepared and confident when launching my business.

  • Luke Morrow, Product Manager & Startup Advisor

    Katre has been a pleasure to work with, her work ethic and positive attitude set her a part as a user research & experience professional. When we asked her to do things outside her comfort zone she embraced the challenge and delivered. Katre has a good way with people and I would recommend her to any team.

  • Alice Bellini, Co-Founder at Validate Academy

    I had the pleasure of working with Katre for almost a year, from Validate Academy's very inception. In addition to being an extremely competent and skilled UX professional, Katre's unique perspective and product insight have been instrumental in successfully delivering our projects. She brings expert advice to the table, a wealth of ideas, and excellent execution. Katre, I'm grateful for your support and partnership and hope to continue working together in the future!

  • Karsten Huttenhain, CTO at Prespect

    Katre is a highly motivated self-starter who is very good at analysing websites and finding succinct UX solutions.

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