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0→1 product strategy for an AI learning platform

The challenge:

The edtech market is saturated with content-heavy platforms that prioritise information delivery over meaningful learning outcomes. We transformed early hypotheses by clarifying user needs, defining differentiation, and establishing a clear, value-driven role for AI. The challenge was to define a compelling product vision, identify a clear market opportunity, and ensure early concepts were grounded in real user motivations across both B2B and B2C segments.

Our approach:

We led end-to-end generative research and concept validation to shape a focused, user-centred product strategy. Our approach included:

  • Conducted market research and competitive benchmarking to identify gaps and define a differentiated opportunity

  • Led early discovery to validate assumptions and uncover key user needs and behaviours

  • Developed strategic product briefs to align teams around vision and roadmap priorities

  • Collaborated on ideation, translating insights into feature direction and AI inputs

  • Delivered prototypes to support stakeholder engagement

This approach ensured that product decisions were insight-driven, strategically aligned, and technically feasible from the outset.

Outcomes:

  • Defined a clear, differentiated product vision grounded in validated user needs

  • Identified a strong market opportunity within a competitive edtech landscape

  • Aligned cross-functional teams through strategic product briefs and shared objectives

  • Shaped AI feature direction through early definition of relevant data inputs

  • Developed research-backed prototypes ready for stakeholder and user validation

  • Established a strong foundation for roadmap prioritisation and future product development

Impact:

This work transformed early-stage ideas into a coherent product strategy, reducing ambiguity and de-risking future development. By aligning user needs, business goals, and AI capabilities, the platform is positioned to deliver meaningful learning experiences while standing out in a crowded market.

The UK edtech market generated over £11 billion in 2024 (GlobalData).