Product strategy & UX for tech builders

We help tech founders turn user insights into competitive advantage through research-driven strategy that defines clear product vision, accelerates growth and product-market fit.

Our evidence-based approach enables you to:

  • Discover - uncover high-impact opportunities through strategic user research that validates market assumptions

  • Position - craft compelling product narratives that differentiate through behavioural insights

  • Scale - build adaptive roadmaps that reduce risk and accelerate product-market fit

We tackle every growth challenge through research-driven strategy and evidence-based roadmaps. Here's how we can help:

Product strategy: build with conviction and clarity

Building without strategic direction leads to poor product-market fit and disappointing metrics that miss business objectives. We align your product decisions with organisational goals, user needs, and market opportunities. Through strategic planning, we ensure your roadmap drives engagement, retention, and business growth.

User research: discover what users actually need and love 

Developing products without understanding users, risks building features nobody wants and struggling to differentiate in competitive markets. We uncover who your users are through discovery-driven research. By analysing behaviours, needs, and market dynamics, we provide actionable insights ensuring every product decision resonates with your target audience.

UX/UI design: create experiences that convert 

Poor design creates friction and confuses users, regardless of how innovative your product concept might be. We craft engaging and intuitive journeys and thoughtfully designed interface elements. Our designs create connections that resonate with users, transforming complex functionality into delightful experiences.

The best product strategies are hidden in how people actually behave.

Portrait of a woman with blonde hair and a light blue shirt, framed by concentric circles.

About Katre Pilvinski

As a product strategist with over a decade of experience in user-centred innovation, I help startups and scale-ups build products people truly need and love by connecting deep user insight with market positioning and growth strategy.

Having guided organisations across fintech, edtech, SaaS, and marketplace sectors, I've consistently found that breakthrough products emerge when we move beyond features and pain points to understand the strategic opportunities hidden in user behaviour.

My approach starts with understanding both business goals and user motivations - developing data-driven strategies that turn research into competitive advantage. Whether you're launching new products, scaling MVPs, or optimising for retention, I build frameworks that evolve with evidence, not assumptions.

Explore my insights and experience on my LinkedIn profile.

Real experiences, real results

  • Nick Martin, Product Owner at Gumtree

    I worked with Katre on a key project at Gumtree, re-inventing our Posting UX for Web.

    Katre always asked the right questions and really helped me to navigate the balance between Generative and Evaluative and sometimes asking whether research was needed at all.

    I hope to work with her again and I highly recommend her approach and her results.

  • Kristiina Torkkel, Founder of Seilii

    Working with Katre really helped us pinpoint critical areas during the early stages of Seilii marketplace MVP launch. Her recommendations ensured users felt engaged from the very first interaction and clearly understood the value of the proposition, making it compelling to potential users. Her expertise boosted early engagement, driving sign-ups and listings on the marketplace. Katre’s ability to combine research, strategy, and content helped us succeed in the early-stage of our journey.

  • Megan Gunter, Founder of Sell Fast Sell Local

    Katre is a smart, experienced professional! With loads of expert knowledge and advice, I was able to feel more prepared and confident when launching my business.

  • Luke Morrow, Product Manager & Startup Advisor

    Katre has been a pleasure to work with, her work ethic and positive attitude set her a part as a user research & experience professional. When we asked her to do things outside her comfort zone she embraced the challenge and delivered. Katre has a good way with people and I would recommend her to any team.

  • Alice Bellini, Co-Founder at Validate Academy

    I had the pleasure of working with Katre for almost a year, from Validate Academy's very inception. In addition to being an extremely competent and skilled UX professional, Katre's unique perspective and product insight have been instrumental in successfully delivering our projects. She brings expert advice to the table, a wealth of ideas, and excellent execution. Katre, I'm grateful for your support and partnership and hope to continue working together in the future!

  • Karsten Huttenhain, CTO at Prespect

    Katre is a highly motivated self-starter who is very good at analysing websites and finding succinct UX solutions.

Clients value our ability to “see around corners”.